Madrid's Colón Plaza Transforms into a Pink Design Wonderland












From September 24 to 27, the fourth annual ADN FÓRUM will enliven Madrid's Plaza de Colón, converting it into a vibrant open-air showcase for artistic expression, innovative design, and ephemeral architecture. Situated between the prestigious Salamanca district and the city's Golden Mile, this complimentary event will feature distinctive pink shipping containers, interactive installations, and imaginative interventions. These displays are the result of collaborations between leading lifestyle brands and a diverse group of artists, architects, and designers, collectively reimagining the urban landscape as a contemporary 'dry port' drenched in an audacious pink hue.
The event, organized by Asociación ADN FÓRUM and led by Gabriel Castillo Admadé, goes beyond a simple product display, instead utilizing public spaces to foster a deeper engagement with materials, objects, and brand identities through site-specific installations. This year's forum is generously supported by the Madrid City Council's initiatives, 'Todo está en Madrid' and 'Madrid Capital de Moda,' along with the Municipal District of Salamanca. Highlights include Tarkett’s collaboration with Somos Carne on an installation exploring human origins, Pinturas Valentine’s spatial and chromatic intervention with Catalan studio HOC, and WMF’s partnership with Marta Lapeña, integrating her painting practice with culinary design. Additionally, Sub-Zero & Wolf and Bulthaup will team up with Luz Moreno for a botanical-inspired scenography, while Neolith and Alba de la Fuente will unveil 'SHIFT: Transformable Interior Object,' an architectural piece that evolves before the viewer. Geberit, in its debut, will partner with Brollo Baldo Studio to create an immersive installation focused on form, time, and experience.
Beyond installations, the forum delves into the creative journey from concept to realization, as exemplified by Revista Interiores and artist Sergio Mora's 'Del dibujo al espacio,' which unveils the intricate process behind ceramic murals for Bazaar Mar in Miami. Maserati, a key partner, celebrates its 100th anniversary by showcasing models like the Grecale, hosting a live painting performance by George Parra, and offering test drives along Calle Serrano. The event also embraces a sensory journey, with Panama as the Guest Country of Honor presenting 'Ventanas al Origen,' a pavilion celebrating biodiversity through photography, Panamanian Geisha coffee, and a unique Rain Forest fragrance. The ADN FÓRUM Café, designed by Fabián Ñíguez as Le Pavillon, offers a contemporary interpretation of French pavilions, with its vibrant pink decor, Cupa Stone surfaces, Tarkett flooring, and a selection of local and international delights, inviting visitors to explore, engage, and savor the experience.
This transformative event fosters a dynamic interchange of ideas, pushing the boundaries of traditional art and design exhibitions. It not only beautifies the city but also encourages a deeper appreciation for creativity and innovation in everyday life. By merging art, culture, and commerce, the ADN FÓRUM exemplifies how public spaces can become platforms for positive interaction and community engagement, inspiring wonder and reflection among its diverse audience.