So Koizumi's Sensory Design Exhibition in Seoul
















Designer So Koizumi has unveiled his first independent exhibition in South Korea, a partnership with the Seoul-based fragrance company POINTTWOFIVE·SECOND. This showcase is hosted at 025S SEONGSU HAUS, the brand's flagship location in Seoul, where Koizumi's creations are strategically placed throughout the interior as part of an immersive spatial arrangement.
The POINTTWOFIVE·SECOND brand is dedicated to exploring the personal dimensions of scent, memory, and emotion. Its philosophy extends beyond traditional perfumery, encompassing tea, various art forms, and other sensory encounters, thereby establishing an environment where scent interacts meaningfully with diverse material and spatial elements.
The Fusion of Materiality and Sensory Experience
The exhibition, conceptualized by So Koizumi Design Studio, seamlessly merges the designer's deep exploration of material and structural significance with POINTTWOFIVE·SECOND's sensory-focused philosophy. A thoughtfully curated selection of Koizumi's pieces is artfully arranged throughout the flagship space, forging dynamic connections between the individual artworks, the existing architectural elements, and the brand's distinctive scent-infused environment. This deliberate placement transcends a mere display of objects, transforming the entire space into a cohesive narrative where design, atmosphere, and sensory perception intertwine to create a rich and multifaceted experience for visitors.
Instead of presenting the artworks as a disconnected assortment, the exhibition thoughtfully embeds them within the spatial context of 025S SEONGSU HAUS. This careful arrangement allows visitors to perceive materials, structures, fragrances, and the surrounding architectural features as interconnected facets of the exhibition. The installation fosters a compelling dialogue between Koizumi's unique design approach and the evocative ambiance cultivated by the Seoul-based brand, offering a holistic and engaging sensory journey. Through this integration, the exhibition invites a deeper appreciation for how various elements can collectively shape our experience of space and design.
Crafting Immersive Environments: Design, Scent, and Interaction
The display, which runs from July 22nd to September 22nd, 2026, aims to establish a dialogue between the designer's creations and the brand's olfactory identity. This collaborative effort transcends the conventional exhibition format, crafting an environment where each element—from the tangible objects to the ambient fragrances—contributes to a unified, immersive narrative. The intention is to engage visitors on multiple sensory levels, prompting them to consider the profound connections between visual aesthetics, tactile qualities, and the evocative power of scent, thereby deepening their appreciation for integrated design.
This unique presentation emphasizes how Koizumi's pieces, rich in their material and structural integrity, interact with the scented atmosphere to redefine the viewer's perception of space. The exhibition invites attendees to explore the subtle yet powerful influence of fragrance on their interpretation of form and texture, creating a truly multi-sensory experience. Through this synergy, the space becomes more than just a gallery; it transforms into an interactive installation where design, material, and scent converge, fostering a comprehensive and unforgettable engagement with the art and the environment it inhabits.