SHISUO Design Office Unveils Innovative Retail Space in Shanghai
















In a groundbreaking move for retail environments, SHISUO Design Office has created a distinctive showroom for YEARLY PLAN in Shanghai, transforming an unconventional space into a seamless fusion of fashion, architecture, and artistic expression. The design centers around an impressive, almost 100-meter-long continuous steel rail, meticulously crafted to navigate the existing structural elements of the building, providing a fluid and dynamic pathway for garment displays.
SHISUO Design Office Redefines Retail Aesthetics in Shanghai
In the vibrant city of Shanghai, on Yongyuan Road, SHISUO Design Office, led by Sanif, Changshan, Zhang Yichi, and Lin Zihan, embarked on a transformative project for the YEARLY PLAN showroom. Faced with an irregularly shaped interior, the design team ingeniously conceived a single, continuous hanging rail, stretching approximately 100 meters. This innovative rail acts as both the primary exhibition system for clothing and a fundamental element dictating the spatial flow. It gracefully adapts to the building's inherent features, such as walls, columns, and utilities, bending, rising, and shifting to circumvent obstructions. This serpentine line delineates the boundaries and interior conditions, effectively converting the site's irregularities into a captivating, active sequence. By suspending the rail above the ground, the designers maximized display area while simultaneously guiding foot traffic and maintaining visual cohesion throughout the space. Complementing this aerial framework are a series of striking concrete display stands. These sculptural pieces, inspired by the work of artist Eduardo Chillida, are assembled from cast-in-place modules, emphasizing weight, material integrity, and a sense of gravity. Their deliberately preserved rough textures and natural imperfections serve as grounded focal points within the showroom. The interplay between the robust concrete forms and the delicate, suspended rail creates a compelling material and structural contrast. This tension is further softened by hand-dyed white timber slats forming a subtle backdrop, ensuring the garments and main design components remain central. Integrated stainless steel mirrors, segmented into geometric facets, offer fractured reflections that add a temporal and dynamic dimension to the otherwise controlled spatial arrangement. This thoughtful integration of custom-designed architectural and furniture elements eschews conventional retail fixtures, establishing a unique identity that merges fashion presentation with architectural principles and contemporary art practices.
This innovative design approach offers a fresh perspective on how retail spaces can transcend mere commercial functionality to become immersive architectural experiences. The YEARLY PLAN showroom inspires a rethinking of environmental design, demonstrating that constraints can ignite creativity and lead to profoundly artistic and functional outcomes. It encourages designers to integrate site-specific challenges into the core of their solutions, fostering a holistic environment where every element contributes to a cohesive narrative.