Architectural Cases

A Landmark of Immersive Retail Experience

The Genesis of MIXC VILLAGE: A New Retail Landmark

The MIXC VILLAGE, a groundbreaking premium outlet concept by China Resources Group, officially commenced operations in Dongguan Binhaiwan New District on December 28, 2025. This significant commercial development marks a new era for retail experiences in the region, establishing itself as a prominent destination for discerning shoppers and visitors alike.

PILLS Architects' Visionary Contribution to the Project

PILLS Architects took on the crucial role of conceiving and executing the core atmospheric installations for MIXC VILLAGE. Their objective was to transcend conventional design, transforming the retail environment into a captivating visual spectacle that would draw and engage audiences.

Crafting a Visual Identity and Deepening Engagement

The firm's design approach centered on establishing a powerful visual landmark for the island-like commercial space. This involved meticulous planning and innovative use of systematic scenography and intricate IP storytelling. The aim was to foster a deeper, more enriching spatial experience that resonates with visitors.

The Power of Scenography in Retail Environments

Through the strategic implementation of scenography, PILLS Architects managed to weave narratives and thematic elements throughout the village. This technique allows for a cohesive and immersive journey, where each corner and vista contributes to a larger, more engaging story, enhancing the aesthetic and emotional appeal of the space.

IP Storytelling: A Unique Approach to Commercial Space

Integrating IP storytelling into the design breathes life into the architectural elements. By developing a unique narrative identity, the installation becomes more than just a structure; it transforms into a character within the commercial landscape, inviting visitors to interact and form a connection with the environment. This innovative method sets MIXC VILLAGE apart as a dynamic and unforgettable destination.

Stefano Boeri Architetti's ambitious urban regeneration plan for Rome's former Depositi delle Vittorie transit depot has received official approval, setting the stage for a transformative project. This initiative aims to breathe new life into a strategic urban area by converting the long-abandoned infrastructure into a vibrant, multifunctional civic hub. The design seamlessly integrates diverse programmatic elements, including cultural venues, educational facilities, commercial spaces, co-working environments, and recreational amenities, all interwoven with extensive public plazas and green spaces. At the heart of this revitalization is an impressive 8,000-square-meter rooftop garden, poised to become a new elevated green oasis for the city.

This innovative project is set to become a new landmark within Rome's historic fabric, providing a dynamic space for community engagement and diverse activities. It underscores a commitment to sustainable urban development through adaptive reuse, demonstrating how historical industrial sites can be reimagined to meet contemporary needs while enhancing urban biodiversity and public welfare. The strategic placement of public spaces, both at ground level and elevated, fosters connectivity and offers unique perspectives on the surrounding cityscape.

Reimagining Urban Spaces: A Blend of Culture and Commerce

The transformation of the Depositi delle Vittorie marks a significant step in Rome's urban development, reactivating a site that has lain dormant for nearly two decades. Stefano Boeri Architetti's vision extends beyond mere architectural renovation; it encompasses a holistic approach to urban integration. The ground floor of the former depot is being reinvented as a public agora, designed to host a variety of commercial services, cultural events, and collaborative workspaces. This open courtyard concept aims to create a welcoming and accessible public realm that seamlessly connects with the surrounding Prati–Delle Vittorie neighborhood, inviting interaction and fostering a sense of community. The integration of diverse functions ensures that the new complex will serve as a dynamic focal point for residents and visitors alike, contributing to the social and economic vitality of the district.

The project emphasizes balancing the preservation of the site's historical essence with the introduction of modern functionalities. The ground-level public square will be activated by a blend of retail, cultural institutions, and flexible work environments, ensuring constant activity and engagement. This vibrant mix of uses is designed to attract a wide demographic, making the space a true reflection of contemporary urban life. By creating an open and permeable interface with the city, the architects aim to dissolve the barriers typically associated with former industrial sites, transforming it into a cohesive part of Rome's urban tapestry. The design thoughtfully considers pedestrian flows and public access, ensuring that the new civic complex is easily navigable and serves as a natural extension of the existing urban fabric, thereby enhancing overall connectivity and accessibility within the neighborhood.

Green Oasis in the Sky: The Elevated Public Garden

A distinctive feature of the revitalized depot is its expansive rooftop garden, an 8,000-square-meter green expanse situated 15 meters above street level. This elevated park is envisioned as a contemporary exhibition landscape, where sculptures and artistic installations are thoughtfully integrated amidst lush greenery. Designed as a labyrinthine pathway, the garden promises to offer diverse viewpoints of the neighborhood and the picturesque Monte Mario hill, creating a unique urban experience. The deliberate arrangement of landscaped "green rooms" encourages exploration and movement, providing a serene escape from the urban bustle while also serving as a vibrant venue for cultural events, installations, and open-air exhibitions, further enriching the cultural life of Rome.

The introduction of this extensive green layer is not merely aesthetic but serves crucial environmental purposes. In a district often characterized by dense, hard surfaces, the varied vegetation—including trees, shrubs, and perennial plantings—is intended to significantly enhance local biodiversity. This green infrastructure is also expected to play a vital role in improving microclimatic conditions, offering natural shading and cooling to public areas, and contributing to better air quality by absorbing carbon dioxide and particulate matter. The thoughtful landscape design ensures seasonal variation, creating ever-changing spatial experiences throughout the year. This blend of ecological benefit and public amenity transforms the rooftop into a vital urban lung, fostering both environmental sustainability and a heightened sense of well-being for the community, truly embodying the principles of biophilic design.