Architectural Cases

Zaha Hadid Architects' OPPO Headquarters in Shenzhen, China, represents a significant leap forward in corporate architectural design, blending innovative workspace solutions with expansive public amenities. This ambitious project, now visibly taking shape with the ongoing facade installation, underscores a holistic approach to urban integration. The design strategically positions service cores externally, liberating interior spaces for open-plan offices and fluid circulation, while integrating a variety of public functions to enrich the surrounding urban fabric. The headquarters is not merely a corporate campus but a vibrant hub designed to foster collaboration, adaptability, and community engagement, all while pursuing high environmental sustainability standards.

The structure's innovative layout and commitment to sustainability aim to redefine modern corporate environments, offering a model for future developments. By combining cutting-edge design with environmental consciousness and public accessibility, the OPPO Headquarters exemplifies a forward-thinking vision for integrated urban living and working. This comprehensive development in the Greater Bay Area is poised to become a landmark that inspires both architectural excellence and responsible urban planning.

Advancing Architectural Innovation: The OPPO Headquarters Progress

The construction of OPPO's new headquarters campus in Shenzhen, a visionary project by Zaha Hadid Architects, is making substantial progress with the installation of its distinctive facade. This milestone highlights the rapid development of a complex designed to consolidate OPPO's expanding operations within China's dynamic Greater Bay Area. The headquarters is conceived as a modern workplace that seamlessly blends office functions with publicly accessible spaces, reflecting an integrated approach to urban development. The current construction focuses on the external envelope, which precisely follows the predetermined massing, tower arrangement, and overall spatial design, creating a harmonious and functional architectural statement.

This innovative design features four interconnected towers, encompassing approximately 185,000 square meters and reaching heights of up to 200 meters across 42 floors. Two of these towers are dedicated to flexible office environments, while the remaining two house essential vertical circulation and service facilities. A prominent 20-story vertical lobby connects these towers, orchestrating internal movement and providing shared circulation spaces that enhance connectivity. The towers are strategically oriented towards Shenzhen Bay, with their lower levels tapering inwards to create expansive public areas at ground level, effectively integrating the building with its surrounding urban context and promoting interaction.

Seamless Integration and Sustainable Design: A New Paradigm for Workspaces

By strategically locating service cores on the exterior of the towers, the OPPO Headquarters achieves unparalleled interior flexibility, freeing floor areas from structural and mechanical obstructions. This deliberate design choice results in expansive, uninterrupted floorplates and continuous sightlines throughout the workspaces, fostering an open and collaborative atmosphere. Large atrium spaces further enhance visual connectivity between different levels, promoting a sense of community and shared purpose. The circulation routes are thoughtfully distributed both vertically and horizontally, ensuring efficient movement throughout the building without relying on a single, centralized core, which enhances operational fluidity and user experience.

This configuration prioritizes spatial clarity and adaptability, allowing various departments to easily reconfigure their layouts over time while maintaining crucial visual connections across the entire campus. On the ground and podium levels, the headquarters transcends the traditional corporate enclave, functioning as a vibrant public urban node. A diagonal pedestrian path weaves through the site, linking a beautifully landscaped plaza with an art gallery, diverse retail outlets, an array of restaurants, and direct access to a nearby subway station. Additional public amenities, including a sky plaza on the 10th floor and a rooftop terrace, further enrich the experience. The project is designed to achieve LEED Gold certification, incorporating external louvers and advanced energy management systems to minimize solar gain and maximize operational efficiency, underscoring its commitment to environmental stewardship and sustainable development.

Across Europe and North America, urban areas are increasingly embracing pedestrianization as a tailored strategy to address unique economic, social, and spatial challenges. As cities re-evaluate the function of streets amidst evolving economic landscapes, climate change concerns, and changing transportation patterns, pedestrian-first approaches are becoming a key element in contemporary urban revitalization. From London to Houston, New York, and Stockholm, ongoing projects are exploring diverse methods to create more resilient and pedestrian-friendly cities, ranging from legislative planning and major construction to research-driven visioning. These initiatives showcase how pedestrianization is actively being shaped, designed, and implemented, adapting to local needs while pursuing the common goal of transforming streets into dynamic public spaces rather than mere traffic corridors.

London's iconic Oxford Street is undergoing a transformation driven by extensive public consultation and governmental reform to counter retail decline. The initiative aims to create a car-free public realm between Orchard Street and Great Portland Street, integrating it into a broader revitalization plan. In June 2025, a consultation report indicated strong public backing, with nearly 70% supporting the establishment of a Mayoral Development Corporation (MDC) and two-thirds favoring pedestrianization. Following this, the Mayor of London designated Oxford Street as an MDA in July 2025, with legislation currently progressing through Parliament to make the Oxford Street Development Corporation (OSDC) operational by January 2026. Transport for London, now responsible for the street's infrastructure, is conducting a detailed consultation on road and traffic design adjustments to facilitate pedestrianization, which remains open until January 16, 2026. These measures signify a transition from conceptual planning to concrete statutory and design phases.

In New York City, Jackson Heights’ Paseo Park offers a compelling example of a community-led initiative transitioning from a temporary open street to a permanent pedestrianized urban space through collaborative planning and formal city capital design processes. Established as an open street during the pandemic in 2020, the 1.3-mile stretch of 34th Avenue was later officially named 'Paseo Park' by the New York City Council, acknowledging its value as a public promenade and community hub. Currently, the New York City Department of Transportation (NYC DOT) is undertaking a major capital project to create the city's first permanent Open Street, emphasizing pedestrian priority, shared roadways, plazas, green spaces, and simplified corridor design. This effort is supported by ongoing public workshops and feedback sessions, which will continue through early 2026. Simultaneously, the Alliance for Paseo Park has developed a community roadmap, outlining conceptual priorities and design recommendations based on extensive multilingual outreach, to guide future public realm enhancements. According to the DOT's project schedule, preliminary design work is set to commence in 2026, with schematic and final design phases extending into 2027–2028, followed by a future construction phase.

Meanwhile, Houston’s Downtown Main Street Promenade project exemplifies a strategic pedestrianization and public space upgrade of one of the city’s historic avenues, executed through a clear timeline and distinct construction phases. Spearheaded by Downtown Houston+ in collaboration with the City of Houston, this initiative expands upon earlier temporary programs by permanently transforming seven blocks of Main Street into a wider, walkable promenade. This new urban corridor will feature plazas, shaded walkways, abundant greenery, outdoor dining areas, and improved accessibility, connecting various downtown districts from Dallas Street to Allen’s Landing with dynamic public elements. Construction began on June 2, 2025, and is currently advancing, with several blocks already substantially completed, boasting expanded walkways and finished roadway work, while other areas remain active construction zones. The entire project is slated for completion by June 2026, strategically timed for Houston’s hosting of the FIFA Men’s World Cup. Vehicular access is being phased to ensure pedestrian movement and minimize disruption to local businesses, and the promenade will be managed by the Houston Downtown Management District following its completion.

Stockholm’s Superline initiative showcases a citizen-centric approach to pedestrianization and urban renewal, envisioning the transformation of the Centralbron motorway into a green, multi-modal urban boulevard that prioritizes walking, cycling, and public gathering spaces. Emerging from the SUPERLINES research project, conducted from November 2024 to September 2025 by design and planning firms such as Spacescape and White Arkitekter, the project utilized scenario development, traffic analysis, design studies, and an online citizen survey to shape its proposals. A significant 77% of the 2,500 respondents favored converting the motorway into a boulevard. The vision includes reducing Centralbron’s six lanes to three and reallocating space for a continuous pedestrian and bicycle network, enhanced with greenery and scenic water views. This transformation is projected to halve car traffic, reduce noise and pollution levels, and improve accessibility and quality of life in the city center. While Superline’s outcomes are visionary design concepts and supporting evidence for future planning, it is not yet an approved implementation plan, with no formal municipal adoption or construction start announced. The project’s enduring impact is expected to influence future planning frameworks and methodologies for integrating pedestrianization into Stockholm’s urban fabric.

From London's strategic revitalization of Oxford Street to New York's community-driven Paseo Park, and Houston's accelerated Main Street Promenade, cities worldwide are increasingly dedicated to creating vibrant, pedestrian-first environments. These diverse approaches, including Stockholm's visionary Superline project, demonstrate a global shift towards sustainable urban planning, prioritizing public spaces and active mobility to enhance urban resilience and quality of life.